RESILIENCE Collection in the Semien Mountains.
RESILIENCE Collection Campaign Shoot.
In January 2020, we headed up to the Northern part of Ethiopia to do a campaign shoot for our RESILIENCE Collection. In order to choose the location for our shoot, we had to think about the inspiration of the RESILIENCE collection and what this project should portray. The Semien Mountains was the perfect location for this project because it's one of the highest mountains in Ethiopia with altitudes of 3600 meters above sea level and hiking up to the highest plateau to find the best view for the shoot required some resilience of its own.
The characters I envisioned when I was working on the resilience collection were people with a fearless, confident and ready characters that always push forward despite the obstacles faced. Hiking up to the mountains was like a metaphor to the challenges and ups and downs we go through to get to where we want.
We first flew from Addis Ababa to Gondar which would be our home for the night. The next day our driver came early in the morning and we started driving towards Debarq, which is the closest city from the Semien Mountains. we reached the starting point of our hike at 11am and started walking towards our first view. The air changed as soon as we started hiking and it was a bit difficult to breathe until we got used to it. Our models changed their outfits when we got to our first view and from then on, we were taking photos whenever we came across a good location while hiking towards the highest point of the Semien Mountains. It was a beautiful journey and it really felt amazing when we finally reached the highest point of our hike, which was the Jinbar waterfall. Unfortunately, the weather was cloudy so we were lucky enough to see the waterfall only for five minutes before the fog came back and covered our view towards the waterfall.
The photos we took had the exact same vibe we were looking for when we were thinking about the outcomes of this project. I believe the fog helped to bring out that mysterious vibe which was one of the characters or mood of the collection.